100% Vegan Companies + who is testing on animals!

With the recent hypocritical announcement of Urban Decay’s return to animal testing and Estee Lauder & MAC’s attempt to hide their animal testing, it’s hard to know where to turn for truly cruelty free cosmetics.

Sparked by my talk at The Seed; A Vegan Experience where I gave a talk on Cruelty Free Beauty (video coming soon), I have decided to compile a list of 100% cruelty free and vegan companies.

Eventually, the companies section will be updated to reflect this. In the meantime, this is the spot for entirely vegan companies. Of course, there are vegan friendly companies as well, some of which are listed on this site. I’m working to get the site completely up-to-date and hope to have that information ready for public consumption shortly.

These companies are 100% cruelty free and vegan at this time:

OCC Makeup
Manic Panic Collection
Beauty Without Cruelty
Furless Brushes
Zuzu Luxe
butter LONDON
Kett Cosmetics
Hair Fix
Everyday Minerals
blinc inc.
Advanced Beauty Tools
Be Fine Skin Food
Sevi Eco Vegan Bodycare
Illuminaire Cosmetics
Fyrinnae Cosmetics
Emani Minerals
Valana Minerals
Shiro Cosmetics
Mystic Zen
Pink Quartz Minerals


These are some of the terrible, cruel companies that partake in or sell in markets that partake in ANIMAL TESTING! Do not give these companies your money and be sure to join LUSH, HSUS, and HSI to end animal testing.

Urban Decay
Avon / MARK
Mary Kay
Estee Lauder owners of MAC Cosmetics, Aveda, Origins, Bumble & Bumble, Bobbi Brown, Smashbox, Prescriptives, La Mer, Clinique, Jo Malone, and Flirt.
Johnson & Johnson owners of Neutrogena, Aveeno, Clean & Clear, KORRES, RoC, Rogaine, Lubriderm, Purpose, and Ambi.
L’Oreal owners of Maybelline New York, Garnier, Lancôme, Helena Rubinstein, BioMedic, Vichy, Biotherm, Shu Uemura, Kiehl’s, Soft Sheen-Carson, Redken, Matrix, Kerastase, Giorgio Armani, Inneov, Sanoflore, CCB Paris, Dermablend, The Body Shop, Skinceuticals, Ralph Lauren, La-Roche-Posay, and Yves Saint Laurent.
Procter & Gamble owners of Cover Girl, Max Factor, Anna Sui, Olay, DDF, Aussie, Camay, Clairol, Head & Shoulders, Herbal Essences, Ivory, Infusium-23, Pantene, Fredric Fekkai, Gillette, Noxzema, SK-II, and Zest.
Unilever owners of Dove, Pond’s, Vaseline, and Sunsilk.

Tags: , , , , , , , , , , , ,

Comments (47)


  1. Samantha says:

    Body shop? Seriously. It says all over their store its cruelty free. I wonder if bath and body works is…

    • My understanding is that the deal with places like The Body Shop is that even though their actual products may not be tested on animals, the parent company that owns them (L’oreal) may test on animals in their other lines/products.

      Bath & Body Works is owned by Limited Brands (think The Limited, Victoria’s Secret, etc.) and has the PETA bunny on it, but I don’t know about its parent company.

      • Mindy says:

        Bath and body works/victorias secret both imply FINAL product not tested, but the individual products within ARE. Don’t buy it. Also, I’m pretty disappointed by body shop. I had never used their stuff and JUST tried it like a week ago and fell in love. SO happy I didn’t buy it…. randomly, if you’re looking for a lotion and are in a financial bind: St Ives says no animal testing and no animal ingredients on the back of their stuff. I haven’t contacted the company/made any research, but from what I could see it was okay…. Never know though. Coconut lotion is my bff ;)

  2. Wendy says:

    Hi-I am switching from Urban Decay and I’m finding that the bright colors i want are only available in loose powder. Could you please put up a tutorial on how to use them? I want to try them, but i don’t want to make a mess! Thanks!

    • melisser says:

      Wendy, I sure can! The good news is, Sugarpill has excellent bright colors in a pressed version and the vegan options are clearly marked.

    • Amber says:

      Yaby Cosmetics makes pressed shadows that are all vegan:) you can get them on their website or at Camera Ready Cosmetics.

  3. Charity says:

    I don’t understand. I’ve read so many places that Urban Decay does NOT test on animals. Their vegan palette even states on the front, “We don’t test on animals. How could anyone?” Why do you think they do? :(

  4. Beauty is only as beautiful as it is cruelty-free. Great resource. Thanks for doing the work of putting it all together for us vegans who want to look good while holding true to our values and beliefs. Checking out that article you linked to too. It’s crazy why animal testing in the first place. Crazier that a company would go backwards. Peace, love, & no animal testing! p.s. what is your twitter handle? Didn’t see on here. Need to know to RT :)

  5. sharon says:

    I also asked BodyShop the other day they don’t do animal testing.. says also on their website too


    • melisser says:

      The parent company tests on animals, so while your products may not have been, the money you spent went to the animal testers. This is a choice you have to make for yourself. I’m not comfortable giving my money to animal testers in any capacity when there are other options out there.

  6. Megan says:

    Smashbox!?!? Really? I thought they were safe! Not that I’m doubting you but can you please tell me where you got this information? Thanks so much!

    • melisser says:

      Hi Megan, Estee Lauder, the parent company of Smashbox tests on animals. Smashbox products may not have been, but the money you spend goes to Estee Lauder!

  7. doryan says:

    What about Aveda, if it’s owned by Estee Lauder? That was the only cruelty-free hair color salon I’ve heard of. Now what?

    • melisser says:

      I would look in to Paul Mitchell and I believe Joico has options as well.
      Aveda may not be testing themselves, but the parent company is and money will make its way to them.

    • VickiB says:

      There is also a company called Organic Color Systems that is vegan and cruelty free! I’m a hairdresser and it’s what I use. They even just came out with an organic keratin treatment!

    • MandyMcKenna says:

      Kenra has a color line as well. Rusk is cruelty-free, but I’m not sure about vegan.

  8. Ash says:

    Hey there! What about Josie Maran (I adore their lipstain pens and cream blush), PurMinerals, and Juice Beauty (now with the albeit limited Alicia Silverstone color collection)? I know not all are vegan (with the waxes, some honey), but I’m pretty sure none of those test on animals.

    • melisser says:

      Juice Beauty has options! Josie Maran appears to be safe, as they don’t seem to have a parent company. Same deal with PurMinerals, looks like there’s options. My list is only 100% vegan, truly cruelty free lines.

  9. Ash says:

    Also – this is just for ya, not for posting. I’m pretty sure that Bare Minerals, and thus Bare Escentuals, was bought by Shisedo back in 2010, and they seem to be in the same boat with Urban Decay, Estee, and the like. http://www.sg.shiseido.com/about/specialty/approaches/animaltesting.htm

    Thanks for your great blog. Some super companies on here I didn’t know about. And I love the Morrissey endorsement! :)

  10. Desiree says:

    Can I ask if any of these cruelty free brands are available at retail stores like Ulta, Sephora, or Whole Foods? I just got really upset that The Body Shop is owned by L’Oreal and it was easy for me to go to the mall and shop. I don’t mind buying online, but just in case I need last minute items, I like knowing I can run to the store.

  11. Marika says:

    The list of so many big companies on the bad list makes me so sad and angry. How about 100% Pure? It says 100% vegan and cruelty-free on the packaging. I’ve picked up some things from them in the past–love their blush. Hope they’re good!

    • melisser says:

      100% Pure certainly doesn’t test on animals. I was under the impression they had a few non vegan items. I will do some research.

  12. Laura says:

    Please add UK brand Illamasqua to the cruelty-free list. From their site: Illamasqua products have NEVER and will NEVER be tested on animals.

    As such we don’t support or permit animal testing on any of our products, and only work with suppliers who uphold these principles. Bringing you high quality products that meet strict consumer health and safety regulations is our priority, so the only alter egos we’ll ever test on are our own!

    Our ingredients comply with EU Cosmetic Directive 76/768/EEC and we are proud to comply with applicable regulations in every country in which Illamasqua products are sold, and where there is no industry-recognised substitute that meets regulations and quality standards, we are committed to continually working with expert sources to find alternative plant, mineral or synthetic ingredients wherever possible.

    Our range of make-up brushes are also made entirely out of synthetic hair.


    • melisser says:

      Thanks for the info! I will add them to the Companies section once I regain access to the database. Do you know if they use any Carmine, Beeswax, or Honey?

      • Jessi says:

        Illamasqua definitely use carmine in some of their products, and I’m like 90% sure they use beeswax in some as well. Their nail polishes are vegan, I know that for certain.

  13. Kim says:

    Great post. Thanks for compiling all this info! There were definitely some unexpected companies on the not cruelty free list!

    I believe you can add Boscia to the list too. Their website states they do not test on animals and do not use any animal products.

    Thanks for an awesome website!

  14. Heather says:

    What about Miessence…are they completely vegan and do not test on animals???

  15. Marika says:

    Thanks for all this info, Melisser–this is such a great resource!

  16. BeckyB says:

    I just found out from your list that I have a few more cosmetics to throw out of my make-up bag and never buy again! Thanks for discussing viable options for us.

  17. JenCB says:

    I just saw this. Still feel like chucking their stuff out of my make-up bag though.


  18. Jane Iredale says they are. Can you take a look at them and check it out?

  19. Amber says:

    Hi! Do you happen to know if any Make Up Forever products are vegan? The Duo Mat Powder Foundation & Full Cover Concealer look like they might be able to replace my MAC stuff;) I emailed the company yesterday regarding a handful of products, so I will repost if I hear back from them. Thanks!

  20. Jackie says:

    Oh dang! I am thinking about enrolling in cosmetology school and starting the ever-terrifying process of becoming a makeup artist. Aveda seemed like a logical choice, but somehow I didn’t know they were an Estee Lauder company. Any advice on the ethics of this?

  21. hi! Do you know if BareMinerals are still animal cruelty-free? I heart they were bought by Shisheido – so that’s why I have doubts now…

  22. Lee says:

    wow I had no idea all these major companies tested on animals!! Thank you for sharing this important information!
    -An Animal Lover

  23. Natasha says:

    Does anyone have any information about Two Faced? I know some of their products are vegan and cruelty-free but I cannot find any information about their parent company, and if one exists. Thank you.

  24. Anonymous says:

    In the UK it is worth having a look in Superdrug (http://www.gocrueltyfree.org/product/411) as their own inexpensive products are all cruelty-free and either vegetarian or vegan.

    Interesting is also Gosh Cosmetics, who are cruelty free (http://nottested.co.uk/Cosmetics.html)

  25. Bella says:

    In the UK it is worth having a look for products in Superdrug (http://www.gocrueltyfree.org/product/411) as their own inexpensive bodycare products are all cruelty-free and either vegetarian or vegan.

    For cosmetics there are also some choices like Barry M (http://www.barrym.com/fun/animal-friendly/) or Gosh for example.

    More information can be found here: http://nottested.co.uk/Cosmetics.html

  26. Carol says:

    What about Alima Pure?

  27. Jennie says:

    Butter London is not 100% vegan :( I emailed them about their new cosmetic line and this is the response I got back:
    “Hello Jennie,

    Thank you for connecting with us!

    Some of our New Cosmetics may contain bees wax, lanolin and/or carmine and these are not considered Vegan. Please know, butter LONDON does not test any of our products on animals. I hope I have been able to answer all of your questions. If not, please don’t hesitate to email or call.


    Senior Account Executive”

  28. Nikki says:

    In two minds about supporting cruelty free companies that parent companies are considered cruelty free. If these parent companies can see the sales are super high in cruelty free and vegan products then they will see there is a huge demand for these products. Therefore encouraging them to support this more then the others.
    If we dont support the certain vegan and cruelty free products that are also sold in the same companies that sell animal tested non vegan products then should we be shopping at supermarkets ?

Leave a Reply